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Yes, you need to listen to your sales coach. You need a sales coach, and you need to heed what he says. Of course, if you’re like a great many salesman, you think otherwise. You don’t need no reeking coach! You get all you need from reading about sales techniques and talking to your sales manager. You received company training before you went out there into the field, too.
Alright, what kind of sales training can help you through a recession? The United States and much of the world economies have been in recession for quite some time now. Many salesmen and business owners are afraid that there’s not much they can do about these doom and gloom conditions. They believe that the have no choice but to accept lower profits and fewer sales until “some day” we have miraculously come out of the recession.
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Sales coaches are more ubiquitous now than ever before. It had become more widely recognized in the selling profession that coaching is often required to get a salesman or a sales force up to the level where they should be. Under the guidance of a good sales coach, those salesmen who are struggling break through to where they want to be, those who are good because great, and those who are the best just get even better. If you’re in sales or if you run a business and have a sales department, don’t assume that you don’t need a sales coach to help you or your sales staff.